Our Process
The Coral Embroidery Process
From sketch to stitch, how emotion becomes embroidery in the Coral Collection.
01
Inspiration & Concept
The journey begins with abstract inspiration a mood, a feeling, a rush of visual energy drawn from coral reefs, sea gardens, and color-rich natural chaos. It’s raw, instinctive, and full of movement.
02
Sketching the Vision
Designers sketch freely, letting shapes overlap and lines flow. This is a moment of freedom, where the hand follows the emotion translating the idea into forms that feel alive.
03
Choosing Thread Colors
Each thread is chosen with care selected not just for color, but for how it will interact with the composition. Shades are curated to carry rhythm, contrast, and clarity, bringing the sketch closer to its textile form.
04
Digital Translation
The artwork is digitized into an embroidery file where every curve, edge, and fill is translated into stitches. It's a precise process, where creativity meets technical mastery, mapping out how the machine will bring the vision to life.
05
Embroidery Execution
The final design is embroidered onto fabric, thread by thread. As the machine moves, the artwork emerges transformed from emotion into form, from drawing into vibrant, expressive embroidery.